Menschlichkeit is accepting that differences do make
• Act with social responsibility • Play an active role in Knauf
• Build an inclusive Knauf community • Treat each other with fairness and respect
When the world says “Give up”, commitment says
“Try one more time”.
• Enjoy striving to be the best • Grow and develop our people
• Go the “extra mile” • Encourage people to take ownership and responsibility
Real partnership doesn’t know the difference
between ‘our way’ and ‘my way’.
• Take on individual responsibilities and make decisions • Encourage new ideas
• Establish and retain mutual trust and loyalty • Act as one team
An entrepreneur knows there are worse things than
failure. Like not even trying.
• Think and act “outside the box” • Drive change and innovation
• Be pragmatic and take calculated risks • Take initiatives and be results-oriented